BUSINESS PLAN

Business Plan: Arabic Restaurant “Mata'am”

Table of Contents

EXECUTIVE SUMMARY4

MISSION STATEMENT5

PURPOSE5

DESCRIPTION OF BUSINESS6

Overview6

Atmosphere6

Menu & Pricing6

Location7

Marketing7

Target Markets8

Promotions Sales & & Marketing9

Background11

Competition14

Products, Operations & Technology14

Finance & Regulation15

International Insights16

Regional Highlights16

Human Resources16

Business Challenges: Reliance on Consumer Spending17

Business Trends17

Ownership and Management Structure18

Menu18

Five Forces Analysis21

Buyer Power22

Supplier Power23

New Entrants24

Threat of substitutes26

Degree of Rivalry27

Global Industrial Overview29

Industry Performance31

Current Performance32

Industry Outlook34

Industry Life Cycle36

Life Cycle Reasons36

Products And Services36

Major Markets37

Business Locations38

Key Success Factors39

Cost Structure Benchmarks39

Barriers to Entry40

Industry Globalization40

Operating Conditions40

Technology & Systems40

Conclusion41

References43

Appendix45

Funding Total45

Equipment List45

Business Plan: Arabic Restaurant “Mata'am”

EXECUTIVE SUMMARY

The plan for Mata'am Restaurant will be the pioneer restaurant that offers a wide and delicious range of Arab cuisine. Mata'am will focus on qualities: innovation, Quality, Service, Freshness and Value. Mata'am Restaurant will be an impressive Arabic restaurant, situated in California, San Diego, serving dinner and lunch, and also having beverages. This new restaurant will be giving California, San Diego the chance to impress visitors residents, and businessmen with the best and unique option for exciting feast.

The opportunity for this sort of Arabic restaurant is being felt by many residents of this area. Many studies in this area, predicts growth of population together with growth in retail sales, and a need for extra housing and offices. This expansion will boost need for other products and services. Therefore, there is an extensive demand for an Arabic restaurants in California, San Diego, with tremendous food, outdoor seating, and better eating options. Additionally, when locals were asked by researchers what particular kinds of restaurants would catch their attention for dining more often in the area, Arabic restaurants were at the top of their choice. There is small contest in the similar kind as Mata'am Restaurant. Most active businesses that supply food and beverages are bar-style locations. Mata'am Restaurant would additionally differentiate itself with a wide list of food options which are top quality, innovative, homemade and fresh.

Mata'am Restaurant will be open all days of week in skilled administration, supervised by the management. Mata'am Restaurant management would employ the powers and maximize the first-rate position of other Arabic restaurants, however have its own qualities, having exceptional assortments of grilled and hot cooking. One of the major aims of Mata'am Restaurant is to offer value to the customers. Charges in the list of food options will be amended derived from the plan to have an standard lunch bill to be $8 and an standard dinner bill be $16. Expected sales in the initial year of function is 800000, with projected 20 percent boost in the 02 years, subsequently. It is founded on the increases in previous sales records in the region.

Highlighting will rest on affable service that will not just get to, but go beyond visitors' anticipations. And while superiority is complex to classify, frequently others will describe it. Outstanding reputation of Arabic foods will assist Mata'am Restaurant to sell imagination together with value.

MISSION STATEMENT

Mata'am Restaurant will be the region's first Arabic restaurant, offering the best rate for healthy and fresh food, original list of food options and unforgettable experience.

PURPOSE

Mata'am Restaurant plan is made to set up the practicability of ...