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Marketing Plan This section will briefly review some key points in our marketing plan that is highly related to our marketing communication brief. Our brief is designed to integrate with the strategic marketing objectives, namely, to create...
Dell’s new plant. After a lengthy site selection process involving five states in Brazil – São Paulo, Rio de Janeiro, Parana´, Minas Gerais, and Rio Grande do Sul - Dell has decided to locate the plant in the state of Rio Grande do Sul, Bra...
Brazilian equities often shadow U.S. markets, which investors use to measure international sentiment. Yet in Brazil, tentative green shoots emerged on Thursday, with industrial production up in May and inflation in Sao Paulo, Brazil's large...
Nigeria.1 Although there is a general determination to end military rule and return to democracy, Nigerians are having great difficulty defining their objectives and finding the means of achieving them. Much of the unrestrained enthusiasm f...
Brazilian culture have seen schooling as a valuable resource for social standing and political power, sometimes even more important than economic resources (Carvalho, 1980), since the early stage of colonization (Ribeiro, 1984). Education h...
prepare for a trip to Brazil, particularly longer, urban stays. Know where you are, at least generally. Is Ipanema west or east of Copa? Is Centro north or south of the Zona Sul? These more general pieces of knowledge are surprisingly usefu...
Brazilian companies are increasingly adopting international standards of conduct and environmental quality, due in part to international demand for corporate accountability. But tensions between Ministries over questions of development and ...