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Ethel’s? Every day each of us makes decisions of all kinds but usually we take it without thinking about how we do and is involved in the decision making process. Broadly speaking, decision making is selecting an action from two or more alt...
established itself two decades ago. In 1911 Frank and Ethel mars collaborated and started selling their chocolates from Tacoma Washington. They emphasized on quality making and selling of chocolates confectionaries, which was passed severa...
Ethel’s? Ans1- When the consumers make a decision for buying products, they typically follow the consumer decision-making process. Consumer buying decisions are divided into three broad categories that include custom reaction behavior, rest...
Ethel’s One of MARS Inc. divisions is Ethel’s Chocolate Lounge, which offers chocolate to the high end market in Chicago. Women like to mingle with their friends and indulge in activities while building relationships. They love to be in a l...
Ethel’s lounge. The lounge decreases the prices to attract the mass customers, and after sometime, it increased the price of the product and made it premium product. Now the elite class can only enjoy the sitting at Ethel’s chocolate lounge...
Ethel’s chocolates have done the same thing, it has tried its best to attract the customers so that their customers can associate their personality to the chocolates. The unethical part of Ethel’s chocolate lounge is that it decreased the p...
Ethel’s had to make a good deal of targeting its customers in order to compete with the competitors like Starbucks which is the most famous coffee shop in the whole world. Thus, Ethel’s start targeting the customer of classes, middle and up...