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of the advertising. Acronym that summarizes the four key points to which a reclaim must meet to be effective: Attention, Interest, Desire, Action. An advertisement must first capture the consumer's attention. An advertisement must turn con...
an increasingly important phenomenon in our societies. Its economic significance, its ability to generate direct and indirect employment, its conversion into the main source of funding for the media and its power to express aesthetic and s...
e-marketing an improved medium. E-marketing helps to reach the consumer at relatively lower cost than other media. The world has turned into a global village by internet and this brought media to global audiences. It creates ease for the ma...
prevalence of good ethics in advertising. Advertising is basically intended to promote the products and usually ethical issues are not answered while creation of appealing and attractive advertisements. Various social, ethical and economic ...
changed with the passage of time and what role has technology played in bringing about this change. With the advent of the social media, some of the traditional avenues of the advertising and now they are more inclined towards the innovativ...
has been aired on Television, printed on Newspapers and Magazines as well. In this advertisement, it has been shown that the father is telling his son, it was very difficult to shave when he was young, but now, it is not difficult at all. ...
Website Characteristics and Its Effect on Women’s Online Purchasing Behaviour Background With the advent of internet, the trend of online shopping has increase. This trend has increased due to the increased online advertising. The companies...