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ethics has become a significant subject all over the world. In fact, this not only because of the importance of morals as part of people's lives, but also because unethical behavior in business can lead to numerous economical, social and po...
their utmost support and inspiration. DECLARATION I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examina...
brand value?8 Income Value-oriented brand valuation8 Price premium-oriented brand valuation9 Measuring the value of a brand10 The Emergence of Cultural Branding10 CHAPTER 3: METHODOLOGY12 Qualitative Data Analysis13 Quantitative Data Analys...
Gentiva Home Health Company. The company is related to the industry of Home Health and Hospice and is catering to almost 80,000 patients on daily basis within United States. Reaching such a huge number of customers require a deep understand...
Marketing Research Process: Optus as a Case Study Introduction Mobile phones and mobile phone service has become a highly competitive and increasingly mature business around the world. Customers are more and more demanding as mobile phones ...
marketing mix which means determining demand multiple calendars, one for each market segment. Usually, different customer groups have different needs and expect different things from their products, demand is heterogeneous. The aim is to un...
International marketing communications and new technology in Big Emerging Markets Introduction The modern culture of business has changed in the past few years as culture of social networks has made the customers more strong and demanding i...