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Key Words10 Ethical Concerns10 Outline of the Paper11 CHAPTER 2: LITERATURE REVIEW12 Theoretical Framework12 Indian Advertising Market Trends15 Celebrity Endorsement18 The persuasiveness of advertising and the influence of celebrities19 Bra...
selection of a celebrity for a particular endorsement and its role in the Indian market has been analysed in detail. This has been achieved with a contemporary mix of Secondary Data followed by Qualitative Data to get an insight into Brand ...
IT procedures in appearing markets when Cadbury CEO Todd Stitzer nominated him international CIO last summer. The $7.8 billion business has made a concerted effort to elaborate in the evolving world, giving it the large-scale and most dis...
networks will be the rise of F-commerce or e-commerce through Facebook. Thus, this network becomes the only way, apart from the traditional online store on a web page, for a company to sell their products directly online without intermedia...
Facebook advertising has now become the stepping stone for companies trying to raise more brand awareness and advertise their products. Using Facebook as a promotional tool, companies like Asos and Dorothy Perkins have created a Facebook p...
not only holds vital significance to the state but is equally beneficial for the individuals, families as well as the communities. This concept takes fundamental part in providing support to those who are susceptible in the community. This...
and import of labour. This is an increasing number of countries attracting foreign labour or send migrants abroad. Dimensions of international labour migration have been steadily growing. A new development has been the gradual blurring the...