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Coca-Cola recognized the importance of customer behavior study as it is vital in assessing the buying behavior of consumer, as the customer plays three dimensional roles of buyer, payer and user. Company Background Coca-Cola is the best-kno...
Volkswagen’s market. Marketing has got huge importance these days which can be witnessed during any advertising campaign of car companies. However, it is necessary to critically analyze the consumer behavior of Indian market and understand ...
Volkswagen’s Car Market and Buying Behaviour in India-A Study of Consumer Perception Research Aim and Objectives Defining the main objectives of any research is the first step into developing a structured work as these objectives will provi...
and guidance, without them I would not be able to deliver this work. DECLARATION I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, and this dissertation has ...
impacts of positive and negative CSR activities on companies’ financial performances continues, as yet, unconsidered. Thus, this study examines different impacts of positive and negative CSR activities on financial performance of inn, casin...
examination at the academic level as well as for any professional concerns previously. This research consists of my personal views and not the one’s linked with the institution. Signature: Date: ABSTRACT The purpose of this research is to d...
innovation in the mobile industry and the behavior of the consumer to responds the innovation taking place in the mobile industry of India Delhi” and tries to gauge its effect on “global market”. Table of Contents Chapter 1 Introduction1 1....