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marketing mix which means determining demand multiple calendars, one for each market segment. Usually, different customer groups have different needs and expect different things from their products, demand is heterogeneous. The aim is to un...
chemicals and raw materials in industrial products; and acquire personal computers, furniture and other products in consumer markets. Therefore, instead of differentiating industrial markets and consumer markets based on the type of produc...
marketing environment has many great challenges to executives around the world. The fast changing market structures require an in depth study of environmental factors which are affecting the consumers in making the decision. The companies a...
Shopping Plaza in Bangkok, Thailand. Background of the research Gaysorn Plaza, pronounced ke-son, is a high-end shopping center located in the Ratchaprasong district in the center of Bangkok’s shopping district, and is accessible by car or ...
consumer to a particular product. Step 2: Consumer information search is carried out using different sources of information: personal sources, commercial sources, public sources (media), and the sources of empirical experience. Step 3: Asse...
the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate. DECLARATION I, [type your full first names and surname here], decl...
the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate. DECLARATION I, [type your full first names and surname here], decl...