ONLINE MARKETING PLAN

Online Marketing Plan



ABC's Online Marketing Plan

Introduction

Marketing managers have perceived the Internet as an attractive marketplace where online activities enhance the relationship between buyers and sellers. Marketers had opportunities to have more effective ways to communicate information about goods and services to a targeted audience. There were numerous studies and developments which marketers identified novel approaches to Internet marketing strategy and planning. (Martin, 2001, 180)

However, this study was unique in its examination of a substantial and potentially promising target market of mature females, a market that is underdeveloped and presents a need for a superior methodological approach. This study focused exclusively on developing an online marketing planning methodology. As the most powerful medium available, the Internet integrates speed, customization, and dialogue into a framework that enables highly superior and complex marketing strategies marketing strategy directed by the identification of the specific target market on which the firm will focus.

A tailored marketing mix consisted of product, price, place, and promotion developed from controllable variables to match the targeted segment's desires and needs. The marketing plan specified the marketing strategy and estimated time required to carry out its strategic objectives. The last step of the marketing program united strategy and planning as one integrated part of the organization's overall strategic plan. (Hayes, 2000, 24)

Problem Statement

ABC art gallery is looking forward for proper company's plan for Internet marketing and selling. The dispute is habitually present and rotates round the work, abilities of the whole employees, and performance of the management; all are aiming at the business's goals.

Research Aim and Objectives

The aim of this research is to analyse the importance of e-commerce for selling product through online marketing.

To identify the most effective online marketing strategies

To identify the main component of delivery and return policy

To identify the key messages that would persuade the individual artists and craftspeople to sell their product through e-commerce

To identify the type of online auction

Organization of the Literature Review

The literature review divided into e-business, marketing concepts, strategic planning, e-marketing planning, and the consumer market. The e-business section included literature related to the new economy, the scope of marketing, the Internet, and e-marketing objectives. The purpose of this section was to describe how e-marketing relates to e-business, as well as the marketing implications of Internet technologies.

A discussion of the traditional marketing process suggested that the e-business environment demanded an enhanced set of the marketing mix components to address today's online customers. The marketing concepts section included literature regarding the traditional four components of the marketing mix in the context of how business and marketing are changing in the modem era. Responses and adjustments by both companies and marketers highlighted how marketing was adapting to the new economy.

Identification of the key drivers revealed an emerging economic structure of e-business and e-marketing. The section describing strategic planning identified literature on organizational strategy, including tools, concepts, formulation, and implementation. Marketing's role in the strategic decision making process highlighted through strategic and tactical marketing ...