INTERNET MARKETING STRATEGY

Internet Marketing Strategy

Internet Marketing Strategy

Introduction

In this research, I have chosen law services as a service to be marketed on the internet. I will try to articulate the internet marketing strategies for law services. There are various marketing strategies on the internet. It includes emailing, banner advertising, target market strategy, public relations, promotion strategy, and internet marketing research and search engine registration. We will be discussing each of them separately (Chaffey, 2008).

Discussion and Analysis

In this study, we will further discuss and analyze the strategies in a broad sense.

Direct e-mail

It is a form of direct advertising through electronic mail. In this marketing strategy, e-mail is used as an advertising tool. It is a medium of communication by which a product or service can be advertised and message can be conveyed. It reaches the target market and fulfils the marketing requirements. It is an efficient medium of communication.

Today, almost all small and large business entities have based their major advertising on electronic mails. The reasons for switching from traditional marketing strategy to internet based are efficiency and low cost of advertising. It advertises a product or service in a very efficient manner on a minimum cost possible.

I highlighted law services in this research paper because there is a dire need to promote law services on electronic mails. Electronic mails should be used to offer law services in a better way. Albeit, there are some online law services available but only few people have knowledge about the subject (Frederic, 2007). Public awareness should be created by using electronic mail as a marketing tool. The e-mails should highlight all the law services offered by certain corporations or firms and the e-mail should be customer oriented. The e-mails should be composed in a way that could be easily understood by the target audience.

There are many advantages of e-mail ...