Strategic alliances1 are ongoing cooperative connections and comprise an significant organizational pattern for ruling enterprise transactions. However, roughly half of all strategic alliances fail. Indeed, the large gap between promise financial worth creation and recognized financial worth creation in strategic alliances proposes that there are formidable impediments to thriving alliance outcomes(Goerzen 2007).
Research background
The trials in accomplishing thriving conclusions in strategic alliances concern to the inherent stress between collaboration and competition (Aaker 1999). However, granted that the advantages of alliance undertaking are routinely accessible to all alliance partners, there arises the promise for “free-riding” or engaging in discovering ...