Case Study of Apple



Case Study of Apple

Apple's Inc. is a multinational corporation, headquartered in California designed to market computer software, electronics, and personal computers.

Mission

The mission statement of Apple entails that the best personal computer of the world- Macs is designed by them with OS X, iLife, iWork, and professional software. With online store of iPods and iTunes, Apple has got the credit to revolutionize the domain of digital music. Mobile phone is reinvented by Apple with its innovative iPhone and App Store. Apple has latterly launched its amazing iPad that is shaping the prospect of mobile media and computing ...