Commitment to Sustainability Development

Abstract

The aim of this piece of study is to talk about how multinational corporations display their level of commitment towards sustainability development with the help of their acts, what they do, and what they discloses to the general public. This paper highlights the sustainability development as followed by Unilever. With the help of their sustainability reports printed and published each year, Unilever's motive is to explain how they are integrating sustainability into their brands and businesses. Moreover, the approach of Unilever to sustainability is a step of them to contribute for improved health, hygiene, and nutrition of the general public. There are numerous plans and goals designed each year by Unilever in order to show higher levels of commitment towards sustainability development.

Introduction

The mission of Unilever is to fulfill the everyday needs of people, the customers of Unilever who are present all around the world. The needs that Unilever aims to cater include hygiene, nutrition, and personal care of their global customer. They do with the help of delivering the products that successfully satisfy the needs and demands of their customers. The motive of Unilever behind providing excellent and competent products is to help people look good, feel good, and get more out of their life.

Discussion

Focus of Unilever: What does Unilever do?

Unilever is one of the leading multinational corporations of the world who provide their products in the market of fast moving consumer goods and all its related categories. Unilever has its presence in over 170 countries of the world in which their products are sold on daily basis. The company has its strong and diversified portfolio of home, food, and personal care products, and the brands of Unilever are trusted by their global customers. Unilever has their vast circle of customers, shareholders, and suppliers in each continent, and they describe themselves as a 'multi-local multinational'. Their motive is to bring their international expertise in order to serve the local communities in which they operate (www.unilever.co.uk).

Consideration of theories of what Unilever does

As stated above, researches and studies estimate that each day almost 2 billion people who belong to 150 countries buy a brand of Unilever. Therefore, this is the same reason for the environmental and social impacts that can have influences on the globe, and these impacts are the result of this huge consumption by the unlimited market of Unilever. Thus, the need for sustainable development of products is crucial for such huge multinational market leaders. This is the reason why Unilever is continuously doing efforts to promote sustainable thinking in the normal day to day tasks and activities of their Research and Development and brand management teams (Bonn, I. 2011).

The tool that Unilever has introduced for this purpose is known as 'Brand Imprint'. This tool forces the management teams to think more carefully about the use of their resources such as raw materials, water, energy, and other packaging materials. Moreover, this tool also makes managers to think what social and environmental effects their products and brands can have ...