LEADERSHIP & ORGANIZATION DYNAMICS

Identification and Integration of Leadership to Organizational Dynamics

Table of Contents

Introduction1

Company's Background1

Leadership enfolding southwest1

Herb Keller1

Garry C. Kelly2

Mission and Vision2

Competitive Leadership and Dynamics2

Market Expansion2

Marketing2

Operations2

Growth during 9/11 incident3

Conclusion3

References4

Identification and Integration of Leadership to Organizational Dynamics

Introduction

Organizations dynamics and their leadership are a very vital part for the success. For considering the growth level of any organization, it is important to understand the dynamics and leadership under which the process takes place. Leadership is the inbuilt social process in which a person successfully, integrates the problems for the solution.

In late 1980's American airline industry experienced a major setback in terms of governmental deregulations. Many airlines filed liquidation as they were not making enough profits at breakeven. The companies who survived this era of crisis were deemed to be highly competitive and efficient. Again, the era of 9/11 was very crucial for these airlines again. They had to cut off the prices and fixed cost in order to gain profit. The airline that survived earlier got scrambled with these conditions and only the leaders survived.

During this time of crisis, Southwest Airline was the only company that flew slowly and steadily, with profits.

Company's Background

Southwest airline had its first flight in 1968's, and since then it has been struggling for its survival. They emerged as an “Under-Dog” with reduced sales and low-customer loyalty. It had to go through many years of political and constitutional crisis in order to survive in the industry. The two leading competitors, United Continental and Trans Texas, made there every effort to stop the operations of Southwest. Herb Keller, a law student and CEO of Southwest, led the battle as southwest as the 3rd largest airline of America.

Leadership enfolding southwest

Herb Keller

Herb is the man behind fledgling success of southwest airline. He took the company from scratch and in order to understand the success of the southwest one should consider the leadership behind the company. It was Herb's mission and visions who led southwest to the steps of success and much of the company's friendly and fun loving environment came from his personal characteristics.

Herb is described as a transformation and charismatic leader (Robbins, 2007). He was much friendly, caring, and participatory and employee oriented, which is very clear in his mission vision and environment of the company. He believed in “transcend their own self-interest” and motivated his employees to do so.

He had created a mission and vision of high customer satisfaction and loyalty

He was sensitive about his employees and their needs. He believed in employee care and confidence.

He was a very high risk taker.

He took every personal and organizational risk to achieve his mission.

Most of the time he would do different things in order to keep his customer loyalty build, once quoted (Buller. 2006), Keller had a “Dog” of customer baby sit on the flight, in which pets were not allowed to carry.

Garry C. Kelly

Garry C. Kelly is the current CEO of Southwest airlines. He joined southwest in 1986 as controller, and within the span of three years, he was promoted as ...