MARKETING COMMUNICATIONS

Marketing Communication



Marketing Communication

Marketing Communication

Razed Roof is an inclusive performing arts company for people with learning difficulties and disabilities. Razed roof is required with some more volunteer who can work with to attain their mission. For that, Company needs to have some proper marketing communication strategies in attract those who have the same motive as company does. The Communication is characterized as a cooperative enterprise amidst a mesh of persons needing the interchange of concepts, notes, and mind-set to make comprehending and distributed meanings of activities to be taken by the persons.

Marketing strategy is the design and implementation of various marketing activities that are subject to the attainment of business (firm, organization, business structure) purpose. The marketing strategy is an incorporated part of overall company strategy as it defines the main areas of interest in the market for consumers and competitors. The marketing strategy of a company depends on its existing position in the market, assessing the prospects for market changes, marketing mix and future actions of competitors, as well as the objectives and existing resource constraint (Mangold, 2008, 45).

Learning Disability

A problem of learning is the term describing problems of learning disability. A problem of learning can cause a person to have trouble learning and using certain skills. The skills that can be affected most often are: reading, spelling, listening, speaking, reasoning, and mathematics. The problems of learning vary among people. A person with problems of learning may have a problem learning different from another person.

Growing number of people with learning disabilities are developing dementia, particularly people with Down syndrome, and this poses challenges for all health professionals. For example, it is particular problematic to diagnose or detect dementia in individuals who have severe and profound learning disabilities due to their poor cognitive, behavioral and verbal skills. Sadly, dementia is often well advanced in this client group before it can be detected and this lead to an inevitable delay in treatment (Yochai, 2006, 65).

Target Market: Social Worker

As far as marketing communication is concerned, youngsters would be the market which we will be targeting. The social worker is a professional, social action that deals with promoting human welfare and the prevention and treatment of difficulties and / or social needs of individuals, families, groups and social environment in which they live. Likewise, the Masters at social work articulates the social resources that can be needed to overcome personal crises and family. The work of these professionals is at all care services to individuals and families. This person is responsible for providing information, guidance and psychosocial support to individuals and households in crisis situations, violence, and disruption, loss of family, work or housing. It also helps people with difficulties in social integration disadvantaged, immigrants, mentally handicapped or physically (Gentle, 2009, 15).

They are agents of social change and help turn around the realities of people. The social worker is a facilitator and guide people in social problems so that they can find and utilize the resources and means to overcome their difficulties and ...