MARKETING COMMUNICATIONS

Marketing Communications



Marketing Communications

Voluntary And Legal Controls Of Marketing Communications

Marketing communications (or communications or marketing Integrated Marketing Communications) are messages from the media and related that are used to communicate with a market. Marketing communications is the "promotion" of the "Marketing Mix" or "four Ps": price, place, promotion and product.

Those who practice advertising, branding, brand marketing direct language, graphic design, marketing, packaging, promotion, advertising, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, managers marketing communication, or more briefly, Marcom managers.

The communication process is a dispenser-coding-decoding-transmission-reveive, which form part of any advertising or marketing. Message encoding is the second step in the process of communication. A creative take the idea and transforms it into attention-getting ads designed for different media (television, radio, magazines, etc.). Massage travel to audiences through different transmission devices. The third stage of the marketing communication process occurs when a channel or means of delivering the message. Decoding occurs when the message reachers one or more of the senses of recevied. Consumers hear and see the TV ads. Other consumers handle (touch) and read (see) a promotional offer. One obstacle to marketing messages effectively and efficiently be called noise. Noise is something that distorts or alters a message. Can occur at any stage of the communication process. The most common form of noise that affect the marketing communication is disorder.

Traditionally, professional marketing communications focused on the creation and execution of marketing materials printed, however, academic and professional research developed the practice of using the strategic elements of branding and marketing to ensure consistency of message delivery throughout an organization - a consistent look and feel. " Many trends in business can be attributed to marketing communications, for example: the transition from customer service to customer relations, and the transition of human resources solutions and trends to blogs, email and online communication resulting from an elevator pitch.

The mark, every opportunity to impress the organization (or person) of the brand that the customer is called a key moment of the mark (or point of contact mark. ) Examples include everything from television and other media advertising, sponsorship of events, seminars, and personal selling, even product packaging. Therefore, all opportunities for the experience that an organization creates for its shareholders or customers is a key moment in the brand. Therefore, it is vital for brand strategists and managers to consider all points of contact your organization's brand and customer control the experience of stakeholders o. Marketing communications as a vehicle for brand management of an organization has to do with the branding of an organization, product (s) and / or service (s) to stakeholders and potential clients through these contact points.

Marketing communications is focused on the product / product / service instead of corporate communications in the workplace Communication Company or firm is the same. Marketing communications is primarily concerned with demand generation, product / product / service, while the position on corporate communications issue management, mergers and acquisitions, litigation, ...