Social Media Used In Business Marketing



Social Media Used In Business Marketing

Introduction

Modern business has moved largely to the Internet. Modern businesses promote their services and products in the network on a large scale and also gain new customers through the Internet. More even for many potential customers, the Internet absent or weakly present is suspicious and not very reliable. Therefore, it extremely important role in modern business internet marketing plays (Leiss, Kline & Lake, 1993).

Thesis Statement

Social Media has enabled businesses to increase exposure in there market place that translates in sales.

Five Questions Related to the Topic

The five questions that we had to mention in this paper are mentioned below:

Do social media play a part in marketing a business?

Can using social media increase businesses sales?

How has social media advertising increased in the last five years?

What is the most effective way to use social media advertising?

What percentage of business use social media in their advertising campaigns?

Summary of Article “Consumer attitudes towards internet advertising a social contract perspective”

This article discusses how companies are using social media effectively to increase their sales. It has been observed that the use of social media is also improving the quality of the marketing technique. The traditional marketing model is being challenged, and how to generate leads, increase awareness, and ways of communicating are continually evolving. This paper will discuss the advantages and drawbacks of using social media and will answer questions relevant to the use of social media (Gordon &Lima-Turner, 1997).

Effective management of social media for business purposes is a long, time-consuming and multi-faceted. The effects are worth the effort. By building awareness of social marketing and corporate image in the network, we gain a permanent group of social networking, which is a guarantee of the quality of our services. Through a social marketing strategies thought we noticed, and it is extremely important and difficult on the Internet. Consciously build the image of our company; we are approaching specific potential customers. Extremely important is the real commitment of our employees on social networking sites (Gordon & Lima-Turner, 1997). The mere throwing advertising links in all possible places can only deter, not encourage Internet users. So many companies is not really clear, that provide for the respective Terms of various social media presences specific clauses that govern the extent to which the respective operators of the platform rights to use (in some cases passing) of the content posted granted. In these terms and conditions that are accepted with the application so well as a binding contractual relationship between users and platform operators, there are some very broad rights to the respective platform providers - at least in writing - a considerable scope for dealing with the content (corporate). This give deters some companies (at least at start-house legal department) against a corresponding commitment from these platforms (Thevenot, 2007). Then, however, refrain from any activity, which I think is just as wrong for a reaction, given the company of interesting possibilities of social media ...