APPLE INC.

Strategic Choice

Strategic Choice

8.1 TOWS - Short and Medium-Term

Sub-Option

T

O

W

S

Reason

Score

Investment into electronics

Already established base and severe competition.

A new segment, a new avenue to explore and make way for progress.

Moving away from your own valuable proposition and continuing to show the changes and the challenges, which customers may defer from.

Entering a new segment, gaining more experience, considering the area of research and analysis not only make way for progress, plus benefit could be earned from a strong R&D.

Movement into electronics would be an important step which not only covers the people involved in the development and the establishment of a new and improved value proposition. With the intervention into the electronic industry, it not only would earn itself added credibility, but also call for influencing other companies in the process and affiliating them with Apple, leading to brand loyalty.

Initiating their own mobile network

Apple would be in a position to develop natural monopoly, causing its system to practically disintegrate.

New segment, new additions to the portfolio of Apple and making way for progress.

Mobile network would require additional fixed cost and would cause Apple to revamp their entire portfolio.

With an effective base in the area of information technology, it becomes evident that Apple would be in a strong position to make way for receiving both competition and additional customers who not only would be associating themselves with the brand, but would also earn a better outcome.

Along the lines of establishment that called for the changes and the challenges that came with it, it became evident that not only would Apply be able to launch its mobile network services, but also further go about promoting and strengthening the Iphone concept, which has now been beaten by other competitor companies established in the industry.

8.2 TOWS - Long-Term

Scenario 1

Scenario 2

Scenario 3

Score

T

O

W

S

T

O

W

S

T

O

W

S

Apple would be in a position for ...