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to interact with customers in a more efficient way, L’Oreal is working to enhance its digital capabilities since it believes that the future of its business lies in the proper engaging of customers. With digital media playing a vital role i...
marketing strategies and performance management of supply. The positioning of e-business strategy as a central element in supporting the proposal Porter's (2001) stated that "Internet strategy actually makes more necessary than ever." Johns...
managing information. According to Benemati et al. , IT is changing rapidly and considering the increasing strategic impact of IT on business operations, its successful management is of utmost importance. Irani and Love suggested that for I...
Electronic commerce, or “e-commerce,” is a broadly used term to describe transactions conducted over the Internet, whether completed by individuals, organizations, or companies. Chaffey (2009) mentions e-commerce is usually used to represe...
differentiation strategies to gain comparable benefit in the marketplace. Differentiation focuses on the idea that conceiving merchandise with a specialized, exclusive characteristic will be appealing to the consumer, thereby enhancing sale...
E-Commerce websites on the internet. Besides that, it is furthermore recognized as America’s biggest online retailer. It is founded by Jeffrey Preston Bezos in 1994, a former economic analyst for the New York hedge fund D.E. Shaw & Company....
digital channels, including the emails, social networks, cellular phones and other similar ones. As a matter of fact, this term has been floating for a quite awhile, but does not seem to be properly defined. Digital marketing also includes ...