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International marketing communications and new technology in Big Emerging Markets Introduction The modern culture of business has changed in the past few years as culture of social networks has made the customers more strong and demanding i...
mobile marketing for the entrepreneurs. To narrow down the scope of this research and to better understand the effectiveness of mobile marketing, the research has focused on the hotel industry. Interviews with the marketing managers of the ...
Emerging and Reemerging Infectious Diseases Many diseases have either been described for the first time within the past 40 to 50 years or have increased in incidence, severity, or geographical range. This text focuses on a number of such di...
the background of the article “Suffering, Selfish, Slackers? Myths and Reality About Emerging Adults,” and acknowledge the contribution of other researches. Settersten & Ray (2010) defined adulthood as not an event but a continuous process...
E-marketing“. The research also analyzes many aspects of “e-marketing and the development of E-marketing in the modern world and how the e-marketing facilitating the business and will also discuss the benefits provided by E-marketing” and ...
modern developments in market segmentation for global markets and understand the modern dimensions of merchandise, modernization, mechanism and media in the modern market segmentation in global context. At the beginning of this century, the...
international markets for their services and products (Paul, 2008). However, the marketing managers in these organizations face some challenges while getting into the global market program; some of these challenges and their solutions are:...