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social media, used as a marketing tool has been effective in increasing brand awareness. The study highlights various concepts related to marketing and brands, which include the concept of brand and branding, the strength and weakness of br...
social and cultural dimension of the society. In the information society is the most precious commodity, and the ability to store it, analyse it and pass it almost instantly everywhere and at lower cost, which is its added value. The networ...
role of social media: the Internet, print, television and radio as part of its contribution to the formation of society should be to renew the culture and educate and inform society well. There are many resources and groups that manipulate ...
sharing within a supply chain, using the case study of Pakistan State Oil. Due to increasing competition being driven by globalization, rapid technology obsolescence, shortened product-life cycle, product complexity, and high R&D costs in ...
changed with the passage of time and what role has technology played in bringing about this change. With the advent of the social media, some of the traditional avenues of the advertising and now they are more inclined towards the innovativ...
role of brand in the technological products is a big one and now brand has become more important than the product itself. Analysis Technology products face a difficult market because there is a lot of competition in the market. There are ...
Media Planning6 2.3.1 Definition Of Media Objectives7 2.3.2 Development Of Media Strategy7 2.3.3 Selection Of Media8 2.3.4 Schedule Or Budget Allocation8 2.3.5 Evaluation8 2.4 Objectives of Media Planning10 2.5 Importance of Media Planning ...