Nike Advertising

Nike Advertising

Nike is the world's leading manufacturer, marketer and distributor of the athletic footwear and sports wear accessories. It primarily operates in Asia Pacific, Middle East, Africa, America and Europe. Nike has long faced controversies in its advertising and marketing strategies. Nike has been successful in retaining brand equity, but the competition is getting intensive day by day. There are many reasons for which Nike needs to come up with innovative and customer winning marketing campaigns. Nike although has been really successful in increasing its brand equity however, there are several moves on the part of advertising that has ...